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MarTech Interview with Declan Kennedy, CEO, StitcherAds
“If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness.” Tell us about your role and journey into technology. What encouraged you to create...
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MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C
“The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most.” Tell us about your journey to Marketing...
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MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD
“Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech actually work.” Tell us about your role at LeadMD. I’m CMO in the title and...
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MarTech Interview with Brian Zeug, General Manager at GBH Insights
“Brands not only need to monitor their own customer signals, but also look to other categories for clues — not just the one their business inhabits.” Tell us about your role and journey. What led you...
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MarTech Interview with Erik Archer Smith, Marketing Director of Data at...
“Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data.” Tell us how technology became your career. What...
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MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform
“With real-time reporting and optimizations, the performance of digital advertising has improved significantly.” Tell us about your role and journey into technology. What galvanized you to start...
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Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal
“It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage.” Tell us about your role and journey into technology. What made you join...
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MarTech Interview with Vijay Chittoor, Co-Founder and CEO at Blueshift
“AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every...
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MarTech Interview with Aimee Irwin, VP of Strategy, Experian
“While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required to connect the dots.” Tell us about your role and journey into Marketing...
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MarTech Interview with Tom Smith, Founder and CEO at GlobalWebIndex
“Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects and customers in a non-scalable way.“ Tell us about your role and...
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